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PG Certification in
Digital Marketing

Build a strong foundation for your digital marketing career by studying with one of India’s best training Institute.

Batch Starts

19th February 2024

Program Duration

6 Months




₹ 12000/month

Programme Highlights

Job Placement
Educational Loan
No Cost

Paid Internship
Live Project
International Certifications
International Paper Publishing


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Post Graduate Diploma in Digital Marketing Overview

The Post Graduate Diploma in Digital Marketing with 100% Placement is a comprehensive program designed for individuals who want to gain expertise in digital marketing and secure a job in the industry. This program covers various aspects of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and analytics. The course is designed to provide you with the skills you need to create, implement, and manage digital marketing campaigns effectively and secure a job in the industry with 100% assured placement.

Who should attend? This program is ideal for graduates, working professionals, business owners, entrepreneurs, and anyone who wants to gain knowledge and skills in digital marketing and secure a job in the industry.

Course Duration: The course is a 6-month program consisting of online lectures, live projects, case studies, and a 6-month paid internship. The program is divided into 40 modules, each focusing on a different aspect of digital marketing.

PG Certification in Digital Marketing Syllabus

The PG Certification in Digital Marketing program covers a comprehensive range of topics related to digital marketing. The program starts with an overview of digital marketing, including its evolution, different types, advantages, and industry trends. The course then delves into specific areas of digital marketing, such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Social Media Marketing (SMM), Email Marketing, Content Marketing, and Mobile Marketing.

Learning Path

Digital Marketing Overview
  • The evolution of digital marketing
  • Different types of digital marketing
  • Advantages of digital marketing
  • Industry trends and outlook
Search Engine Optimization (SEO)
  • Introduction to SEO
  • On-page and off-page optimization techniques
  • Keyword research and analysis
  • Technical SEO
  • SEO tools and analytics
Pay-Per-Click (PPC) Advertising
  • Introduction to PPC advertising
  • Google Ads, Bing Ads, and other platforms
  • Campaign planning and strategy
  • Ad creation and targeting
  • Performance tracking and reporting.
Social Media Marketing (SMM)
  • Introduction to social media marketing
  • Different social media platforms and their usage
  • Creating and implementing a social media strategy
  • Social media advertising
  • Performance measurement and optimization
Email Marketing
  • Introduction to email marketing
  • Creating effective email campaigns
  • Email automation and sequencing
  • List building and segmentation
  • Email analytics and optimization

Know your Career Options

Digital Marketing Course in Chennai

Hear from Our Learners

Become a Digital Marketer

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Expected new jobs in Digital Marketing
Source: Indeed
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Companies prioritizing a digital-first approach
Source: Forbes
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Growth in Social Media and Digital Marketing jobs
Source: LinkedIn

The “PG Certification in Digital Marketing” is a certification course offered by WHY tap. Participants who fulfill the evaluation and attendance criteria will be granted a “Certification of Completion”.

Sample Certificate

Frequently Asked Questions

  • A bachelor's degree in any discipline
  • A digital marketing background is desirable but not required

A PG Certification in Digital Marketing program can help you develop skills in areas such as digital strategy, social media marketing, search engine optimization, email marketing, content marketing, data analysis, and web analytics & more.

The duration of a PG Certification in Digital Marketing is 6 months

After completing a PG Diploma in Digital Marketing, you may be eligible for various job roles in the field of digital marketing, such as Digital Marketing Manager, Social Media Manager, SEO Specialist, Email Marketing Specialist, Content Marketing Specialist, and Digital Analyst.

Yes, a PG Certification in Digital Marketing is worth it if you are interested in pursuing a career in digital marketing. The program can provide you with the skills and knowledge needed to succeed in the industry and can help you stand out in a crowded job market.

The payment modes available are Cash, UPI, online payment & bank transfer

WHY tap offer scholarships & student loans to help students pay for their education. Contact us to check the eligibility requirements.

Embrace the future of marketing with our industry-relevant
digital marketing course.

Quick Enquiry

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