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PG Certification in
Digital Marketing

Build a strong foundation for your digital marketing career by studying with one of India’s best training Institute.

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PG Certification in
Digital Marketing

Build a strong foundation for your digital marketing career by studying with one of India’s best training Institute.

Batch Starts

04th Oct 2023

Program Duration

6 Months

Mode

Offline/Online

Stipend

15000/Month

FOR BUSINESS

Looking to enroll your employees into this program ?

Online Bootcamp

Why Join this Program

100%
Job Placement
100%
Educational Loan
No Cost
EMI

Paid Internship
Corporate Faculties
International Certifications
Hands-On Live Projects
International Paper Publishing

Post Graduate in Digital Marketing Overview

The Post Graduate Certification in Digital Marketing with 100% Placement is a comprehensive program designed for individuals who want to gain expertise in digital marketing and secure a job in the industry. This program covers various aspects of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and analytics. The course is designed to provide you with the skills you need to create, implement, and manage digital marketing campaigns effectively and secure a job in the industry with 100% assured placement.

Who should attend? This program is ideal for graduates, working professionals, business owners, entrepreneurs, and anyone who wants to gain knowledge and skills in digital marketing and secure a job in the industry.

Course Duration: The course is a 6-month program consisting of online lectures, live projects, case studies, and a 6-month paid internship. The program is divided into 40 modules, each focusing on a different aspect of digital marketing.

Learning Path

Consumer Behavior and Marketing Strategy
  • Unit 1: Introduction to Consumer Behavior in Digital Marketing
  • Unit 2: Attitudes, Personality, and Lifestyle in Digital Marketing
  • Unit 3: Segmentation, Targeting, and Positioning in Digital Marketing
  • Unit 4: Branding in Digital Marketing
  • Unit 5: Pricing tactics and Promotional Strategies
Foundations of Digital Marketing
  • Unit 1: Understanding Digital Marketing Concepts
  • Unit 2: Inbound Marketing
  • Unit 3: Outbound Marketing
Website Planning and Creation
  • Unit 1: Introduction to Website Planning and Creation
  • Unit 2: Research and Planning
  • Unit 3: Design and Development
  • Unit 4: Content Creation and Optimization
  • Unit 5: Testing and Launch
  • Unit 6: Maintenance and Optimization
Search Engine Optimisation (SEO)
  • Unit 1: Introduction to SEO
  • Unit 2: Keyword Research
  • Unit 3: On-Page Optimization
  • Unit 4: Off-Page Optimization
  • Unit 5: Technical SEO
  • Unit 6: Analytics and Metrics
Search Engine Marketing (SEM)
  • Unit 1: Introduction to Search Engine Marketing
  • Unit 2: Paid Search Advertising
  • Unit 3: Other Forms of SEM
  • Unit 4: SEM Strategy and Planning
  • Unit 5: Challenges and Opportunities in SEM
Social Media Marketing (SMM)
  • Unit 1: Introduction to SMM
  • Unit 2: Social Media Platforms and Tools
  • Unit 3: Social Media Content Strategy

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Consumer Behavior and Marketing Strategy
  • Unit 1: Introduction to Consumer Behavior in Digital Marketing
  • Unit 2: Attitudes, Personality, and Lifestyle in Digital Marketing
  • Unit 3: Segmentation, Targeting, and Positioning in Digital Marketing
  • Unit 4: Branding in Digital Marketing
  • Unit 5: Pricing tactics and Promotional Strategies
Foundations of Digital Marketing
  • Unit 1: Understanding Digital Marketing Concepts
  • Unit 2: Inbound Marketing
  • Unit 3: Outbound Marketing
Website Planning and Creation
  • Unit 1: Introduction to Website Planning and Creation
  • Unit 2: Research and Planning
  • Unit 3: Design and Development
  • Unit 4: Content Creation and Optimization
  • Unit 5: Testing and Launch
  • Unit 6: Maintenance and Optimization
Search Engine Optimisation (SEO)
  • Unit 1: Introduction to SEO
  • Unit 2: Keyword Research
  • Unit 3: On-Page Optimization
  • Unit 4: Off-Page Optimization
  • Unit 5: Technical SEO
  • Unit 6: Analytics and Metrics
Search Engine Marketing (SEM)
  • Unit 1: Introduction to Search Engine Marketing
  • Unit 2: Paid Search Advertising
  • Unit 3: Other Forms of SEM
  • Unit 4: SEM Strategy and Planning
  • Unit 5: Challenges and Opportunities in SEM
Social Media Marketing (SMM)
  • Unit 1: Introduction to SMM
  • Unit 2: Social Media Platforms and Tools
  • Unit 3: Social Media Content Strategy
Social Media Optimisation (SMO)
  • Unit 1: Introduction to SMO
  • Unit 2: Social Media Platforms
  • Unit 3: Social Media Content Creation
  • Unit 4: Social Media Monitoring and Listening
  • Unit 5: Social Media Analytics
  • Unit 6: Social Media Advertising
  • Unit 7: Influencer Marketing
  • Unit 8: Social Media Crisis Management
  • Unit 9: Social Media Optimization for SEO
Affiliate Marketing
  • Unit 1: Introduction to Affiliate Marketing
  • Unit 2: Affiliate Marketing Networks and Platforms
  • Unit 3: Affiliate Marketing Models
  • Unit 4: Affiliate Marketing Strategies
  • Unit 5: Affiliate Marketing Best Practices
  • Unit 6: Future of Affiliate Marketing
Photography & Videography
  • Unit 1: Introduction to Photography & Videography
  • Unit 2: Photography
  • Unit 3: Videography
  • Unit 4: Creating Visual Content for social media
  • Unit 5: Visual Content in E-commerce
  • Unit 6: Visual Storytelling
  • Unit 7: Emerging Trends in Photography & Videography
Advanced Digital Marketing Techniques
  • Unit 1: Email Marketing
  • Unit 2: Mobile Marketing
  • Unit 3: Content Marketing
  • Unit 4: Live Streaming
E-commerce Marketing
  • Unit 1: Introduction to E-commerce Marketing
  • Unit 2: E-commerce Marketing Strategies
  • Unit 3: Website Optimization for E-commerce
  • Unit 4: Customer Acquisition for E-commerce
  • Unit 5: Customer Retention and Loyalty
  • Unit 6: E-commerce Analytics and Measurement

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Learner’s Achievements

Maximum salary hike

150%

Average salary hike

70%

Hiring partners

2900+

Our Alumni Works at

We are glad to walk an extra mile with you in training with placement. After gaining expertise and completing courses we guide you in getting placements in IT companies.

Tools You’ll Master

SEO Tools

Admission Process and Eligibility

Admission Process

STEP 1

Submit Application

Tell us a bit about yourself and why you want to do this program

STEP 2

Application Review

An admission panel will shortlist candidates based on their application

STEP 3

Admission

Selected candidateswill be contacted by our team

Eligibility Criteria

For admission to this Digital Marketing program, candidates should have:

Pricing

Easy Financing Options

We have partnered with the following financing companies to provide competitive finance options at as low as 0% interest rates with no hidden cost

Financing as low as

₹ 7,450/month

Other Payment Options

We provide the following options for one-time payment

Total Admission Fees

₹ 1,50,000

(Incl. taxes)

Become a Digital Marketer

gif 1 (1) (1)

50000+

Expected new jobs in Digital Marketing
Source: Indeed
323 (2)

44%

Companies prioritizing a digital-first approach
Source: Forbes
cash gif (1) (1)

52+

Growth in Social Media and Digital Marketing jobs
Source: LinkedIn

Hear from Our Learners

Sample Certificate

Programme Certification

The “PG Certification in Digital Marketing” is an advanced certification program offered by WHY tap. This comprehensive course equips participants with the skills and knowledge needed to excel in full stack development. Successful completion of the program requires meeting both evaluation and attendance criteria. Upon fulfilling these requirements, participants will be awarded a prestigious “Certification of Completion.” This certification serves as a valuable credential, recognized in the field of full stack development, enhancing career prospects. WHY tap’s commitment to quality education ensures that graduates of this program are well-prepared to tackle real-world development challenges. Join this program to gain expertise in full stack development and elevate your professional profile.

Frequently Asked Questions

  • A bachelor's degree in any discipline
  • A digital marketing background is desirable but not required

A PG Certification in Digital Marketing program can help you develop skills in areas such as digital strategy, social media marketing, search engine optimization, email marketing, content marketing, data analysis, and web analytics & more.

The duration of a PG Certification in Digital Marketing is 6 months

After completing a PG Diploma in Digital Marketing, you may be eligible for various job roles in the field of digital marketing, such as Digital Marketing Manager, Social Media Manager, SEO Specialist, Email Marketing Specialist, Content Marketing Specialist, and Digital Analyst.

Yes, a PG Certification in Digital Marketing is worth it if you are interested in pursuing a career in digital marketing. The program can provide you with the skills and knowledge needed to succeed in the industry and can help you stand out in a crowded job market.

The payment modes available are Cash, UPI, online payment & bank transfer

WHY tap offer scholarships & student loans to help students pay for their education. Contact us to check the eligibility requirements.

Yes, stipends are provided for training in our program.

Embrace the future of marketing with our industry-relevant
digital marketing course.