Venue: TJS Engineering College

Participants: CSE Department Girls (Computer Science and Engineering)

Trainer: Ms. Monisha

Women Leading the Digital Revolution

The digital world sees female professionals breaking down obstacles to establish meaningful impacts. Social media planners, together with AI marketing experts, enable women to design modern internet business growth. A Women's Day special gathering derived its purpose from inspiring youngsters to learn digital marketing while understanding SEO and AI-powered resources, which should boost their career growth.

Digital marketing presents flexible employment options for women who want independence and creative freedom while building their careers.

This session provided:

• A deep understanding of digital marketing and its impact
• Insights into SEO, AI tools, and industry trends

Professional direction to select the appropriate digital marketing specialization will be available along with it.

Topics Covered in the Workshop

1. Women in Digital Marketing – Opportunities & Growth

• How Digital Marketing is Transforming Career Opportunities for Women
• What is Digital Marketing? (Fundamentals & Applications)
• The Rise of Women in Digital Marketing
• Different Career Paths in Digital Marketing (SEO, Social Media, Content Marketing, PPC, etc.)
• How the Digital Revolution is Empowering Women in the Workplace

2. Understanding SEO – The Key to Digital Success

What is a Search Engine? (How Google, Bing, and other search engines work)

Keyword Research (Finding the right keywords for website ranking)

What is SEO? (Search Engine Optimization basics)

How Search Engines Work? (Indexing, Crawling, and Ranking)

Types of SEO:

• On-Page SEO (Content Optimization, Meta Tags, URL Structure)
• Off-Page SEO (Link Building, Social Signals, Outreach Strategies)
• Technical SEO (Website Speed, Mobile Optimization, Schema Markup)

The SEO tool are, Students were introduced to some of the most widely used SEO tools to help them understand website optimization techniques:

1. Google Keyword Planner
2. Google Analytics
3. Google Search Console
4. SEMrush
5. Moz
6. Ahrefs
7. Ubersuggest
8. Yoast SEO
9. KW Finder
10. BuzzSumo
11. Majestic SEO

4. Advanced AI Tools for Creativity and Productivity

• Image Creation & Editing: Canva AI, Adobe Firefly, Deep Dream Generator, Runway ML
• Video Creation & Editing: Synthesia, Pictory, Runway ML , Descript
• Content Writing & Research: ChatGPT, Jasper AI, Copy.ai, Grammarly
• Logo & Branding: Looka, Brandmark, Hatchful by Shopify
• Learning & Education: Notion AI, QuillBot, Perplexity AI, Wolfram Alpha

5. AI Prompts for Students – How They Can Use AI in Their Studies

A special session was conducted to help students understand how AI can assist them in academics. Key takeaways included:

• Using AI prompts for research and learning new concepts
• Getting assistance with programming, coding, and debugging
• Simplifying complex subjects through AI-generated explanations
• Enhancing presentation skills with AI-generated slide content
• Managing time efficiently using AI-powered scheduling tools

Empowering Women through Digital Skills

This Women’s Day session highlighted the growing role of women in the digital world. Digital marketing empowers women with career and business opportunities. The session covered SEO, AI tools, and content strategies for success. It emphasized how technology helps women build stable careers and independent ventures. By leveraging digital skills, women can break barriers and achieve long-term success.

Session Flow Test

1. 10:00–10:10 → Icebreaker – Say It Better...
2. 10:10–10:30 → Clarity & Confidence Techniques
3. 10:30–10:50 → Think Fast Frameworks
4. 10:50–11:10 → The Art of Asking Smart Questions
5. 11:10–11:20 → Short Break
6. 11:20–11:40 → Body Language & Voice Mastery
7. 11:40–11:55 → Handling Criticism & Difficult Talks
8. 11:55–12:00 → Wrap Up & Certificates
   Total duration: 2 hours (10:00 AM–12:00 PM).